Fiat Adds Customization Options for 500
As if this were a surprise. Fiat is using SEMA to introduce the Fiat Customization Shop. But this is more than just a plan to install parts at dealers. TheDetroitBureau.com reports.
View ArticleMopar ’13 Dart to Debut in Chicago
Long known as Chrysler’s parts division, Mopar is now giving the maker’s more established car brands a little competition, the all-new Mopar ’13 Dart set to make its debut at next month’s Chicago Auto...
View ArticleMopar Bridging the Gap Between Factory and Aftermarket
Chrysler's parts brand, Mopar, will unveil 20 customized models during the SEMA aftermarket show next month -- and TheDetroitBureau.com has learned that will include the Mopar '14, the latest in a...
View ArticleChrysler Shaking Things Up: The Shaker Hood is Back
Chrysler is going forward into the past at this year’s SEMA Show. The maker’s Dodge brand also announced plans to revive the ‘70s-era “SCAT Pack,” with the introduction of three new high-performance...
View ArticleFiat Chrysler Hopes to Redefine, Sharpen Image as it Outlines Global Strategy
Five after taking control of the bankrupt US automaker, CEO Sergio Marchionne will outline his global strategy for both Chrysler and its Italian partner Fiat during a day-long strategy session Tuesday....
View ArticleChrysler Dumps Viper Racing Program
After taking home a championship trophy last weekend, the Chrysler Group has dropped the Viper racing program supported by its Street and Racing Technology (SRT) unit. The move isn't as much of a...
View ArticleChrysler SEMA Concepts Hint at Niche Products to Come
Chrysler officials let reporters loose in their version of "Candyland:" the courtyard in the design department that displayed the maker's multiple entries for this year's SEMA show. Dodge Challenger...
View ArticleMopar to Unveil Three Customized Cars at NAIAS
Chrys, uh, FCA US LLC is crashing the Detroit Auto Show with three Mopar enhanced models, two Jeep Renegades and a Dodge Challenger, to show off the performance arm's capabilities. To get a look at...
View ArticleJeep Reveals Seven Concepts for the Moab Safari
As spring approaches, serious SUV fans get ready to hit the trails. And Jeep is offering up some ways to have a bit more fun and adventure with seven new concepts for the 49th Annual Easter Jeep Safari...
View ArticleFCA Rolls Out Custom Jeeps, Utes and Minivans for SEMA
Didn’t have enough Halloween to make you happy? Well, the folks at Fiat Chrysler Automobiles have pulled off some intriguing tricks to deliver an assortment of treats as the annual SEMA Show opens in...
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